About Alicia Tan

Storyteller, writer, stylist, explorer, amateur baker, fair-weather aerial yogi and ex magazine editor. I am currently based in Sydney, working as a Senior Communications Strategist at a branding agency. My publishing experience spans across multiple digital and print titles including Mashable, CLEO, Harper’s BAZAAR, ELLE, Style:, Men’s Folio, Designaré and JUICE, over the course of 11 years. I’ve also worked in marketing and advertising with stints at Saatchi & Saatchi and BBDO.

ALICIA IN WANDERLAND is my creative playground where I express my musings and personal observations on style, beauty, popular culture and everything else that inspires me. I love telling stories through words and visuals, and I believe that creativity is an endless pot of magic – so don’t ever stop stirring and creating.

Write to me at hello@aliciainwanderland.com